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Case Study

SEO & GOOgle ads impact Case Study

From Brink of Closure to 364% Revenue Growth: How Google Ads and SEO Rescued an AU/NZ Sports Nutrition Brand

Intro

How We Increased Online Sales by Over 300% In Less Than a Year

We implemented a comprehensive Google Ads, CRO and SEO strategy tailored to the unique needs of the sports nutrition industry in Australia and New Zealand.

  • Google Ads Campaign: We developed targeted campaigns focusing on relevant keywords and demographics, ensuring that their ads reached the right audience at the right time. We optimised ad copy and landing pages for maximum conversions, resulting in a significant increase in website traffic and sales.

  • SEO Optimisation: We conducted a thorough website audit and implemented on-page and off-page SEO strategies to improve search engine visibility. This included optimising website content, building high-quality backlinks, and enhancing user experience. As a result, the website’s organic search rankings improved dramatically, leading to a steady stream of qualified customers.

  • CRO was instrumental in driving the brand’s success. By strategically placing compelling CTAs throughout the customer journey, leveraging authentic testimonials, and optimising pop-up timings, we transformed the website into a high-converting machine. Enhancing hero images and banners with persuasive messaging and strong visual elements further amplified results, ultimately scaling conversion rates by an impressive 111%.

SEO & GOOGLE ADS ROI

Details

Taking This Sports Nutrition Brand to The Next Level

Challenge

Our client came to us as an aspirational AU/NZ sports nutrition brand with a strong product line but struggling to gain traction in a competitive market. Despite a loyal customer base, the business faced challenges in increasing sales and expanding its market reach.

Solution

To propel our Sports Nutrition client from an aspirational brand to a market leader, we implemented a data-driven marketing strategy focused on SEO, CRO, and paid advertising. Our goal was to enhance brand visibility, optimise customer experience, and drive sustainable growth.

Turnover raised

100k +

Customer growth 

368%

Sales Increase

300%

Traffic Boost

280%

Testimonial

Sheril has been very helpful and generous with her time with our business, in particular for SEO. We had done no SEO on our website prior to this, and we are starting to see the benefits of organic traffic now. Thank you for your work and expertise.

Raeana, Founder at Sports Nutrition Brand

Get In Touch

Talk with Sheril

sheril@iwdesignz.com

Immersive marketing agency, Auckland

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