Back to Work Ideas for Mums Returning to the Workforce in 2024

Are you a mum who is considering returning to the workforce in 2024? Congratulations on taking this exciting step! Whether you’ve taken a break to raise your children or have been working part-time, getting back into the professional world can feel both exhilarating and overwhelming. Fortunately, there are numerous high-income work-from-home options available in New Zealand that can provide you with the flexibility and financial stability you desire.

1. Virtual Assistant

A virtual assistant is a great option for mums looking to work from home. As a virtual assistant, you can provide administrative support to businesses or individuals remotely. This could involve managing emails, scheduling appointments, handling social media accounts, or even bookkeeping. Many companies are willing to pay a good hourly rate for reliable virtual assistants.

2. Online Tutoring

If you have expertise in a particular subject, online tutoring can be a rewarding and well-paying option. With the rise of e-learning, there is a high demand for online tutors in various subjects, ranging from mathematics and science to languages and music. You can choose your own hours and work with students of different ages and skill levels.

3. Content Writing

If you have a flair for writing, consider becoming a freelance content writer. Many businesses and websites require engaging and informative content for their blogs, websites, and social media platforms. With the flexibility to work from home, you can choose projects that align with your interests and expertise. As you gain experience and build a portfolio, you can command higher rates.

4. Graphic Design

If you have a creative streak and an eye for aesthetics, graphic design can be a lucrative work-from-home option. Many businesses require graphic designers to create logos, branding materials, website designs, and marketing collateral. With the right skills and tools, you can offer your services remotely and build a strong portfolio that attracts high-paying clients.

5. E-commerce Entrepreneur

Consider starting your own e-commerce business from the comfort of your home. With platforms like Shopify and WooCommerce, setting up an online store has become more accessible than ever. You can sell products that align with your interests, whether it’s handmade crafts, clothing, or specialty food items. With effective marketing strategies, you can turn your passion into a profitable venture.

6. Online Consulting

If you have expertise in a specific field, such as marketing, finance, or human resources, you can offer online consulting services. Many companies are willing to pay for expert advice and guidance. You can conduct virtual meetings, provide insights and recommendations, and help businesses solve their challenges. As a consultant, you can set your own rates and work with clients on a project basis.

These are just a few high-income work-from-home options that mums returning to the workforce in 2024 can consider in New Zealand. Remember, the key is to find something that aligns with your skills, interests, and schedule. It may take some time to find the right opportunity, but with determination and perseverance, you can achieve a successful work-life balance.


Is SEO Dead in 2024? A Comparative Study Across Industries

Search Engine Optimization (SEO) has been a critical component of online marketing strategies for years, helping businesses improve their visibility and drive organic traffic to their websites. However, with the ever-changing landscape of technology and search engine algorithms, some have questioned whether SEO is still relevant in 2024. In this article, we will conduct a comparative study across industries to determine the current state of SEO and provide tips for staying ahead in the digital marketing game.

1. The Importance of SEO

While the digital marketing landscape has evolved, SEO remains a fundamental strategy for businesses to connect with their target audience. Here are some key reasons why SEO is still crucial:

  • Organic Search Traffic: Search engines are still the primary source of website traffic. A well-optimized website can attract valuable organic traffic, resulting in increased visibility and potential conversions.
  • User Experience: SEO focuses on improving the user experience by optimizing website speed, mobile responsiveness, and providing relevant content. These factors contribute to better user engagement and higher chances of conversion.
  • Brand Credibility: Higher search engine rankings instill trust and credibility in users. Appearing on the first page of search results indicates that search engines consider your website as a valuable resource.

2. Comparative Study Across Industries

Let’s take a closer look at how SEO impacts different industries:

2.1 E-commerce

E-commerce businesses heavily rely on SEO to drive traffic and increase sales. With the rise of online shopping, competition has become fierce. Effective SEO strategies, such as keyword optimization, user-friendly navigation, and product descriptions, can significantly impact the success of an e-commerce store.

2.2 Local Businesses

Local businesses, such as restaurants, clinics, and retail stores, greatly benefit from local SEO. Optimizing for local search helps businesses appear in Google Maps and local listings, increasing their visibility to potential customers in the area.

2.3 Content Publishers

Content publishers, including bloggers and news websites, rely on SEO to attract readers and generate revenue through advertising. By optimizing their content for relevant keywords and improving website structure, publishers can increase their chances of ranking higher in search results and reaching a wider audience.

2.4 Service-Based Industries

Service-based industries, such as law firms, agencies, and consultants, also rely on SEO to attract clients. By optimizing their websites for relevant keywords and showcasing their expertise through content marketing, these businesses can establish themselves as industry leaders and attract high-quality leads.

3. Tips for SEO Success in 2024

As we move further into 2024, it’s important to adapt your SEO strategies to stay ahead. Here are some tips:

  • 1. Focus on User Intent: Understand the search intent behind keywords and create content that fulfills user needs. This will not only improve rankings but also enhance user experience.
  • 2. Optimize for Voice Search: With the rise of voice assistants, optimizing your content for voice search queries can help you capture a growing segment of search traffic.
  • 3. Prioritize Mobile Experience: Mobile optimization is crucial as more users access the internet through mobile devices. Ensure your website is mobile-friendly and loads quickly.
  • 4. Leverage Artificial Intelligence (AI): AI-powered tools can help you analyze data, identify trends, and optimize your SEO strategies more effectively.
  • 5. Build High-Quality Backlinks: Backlinks from authoritative websites still play a significant role in SEO. Focus on building relationships and earning quality backlinks to boost your rankings.

In conclusion, SEO is far from dead in 2024. It continues to be a vital marketing strategy across industries, driving organic traffic, improving user experience, and establishing brand credibility. By staying up-to-date with the latest SEO trends and implementing effective strategies, businesses can thrive in the ever-evolving digital landscape.

The Latest News on Digital Marketing in Australia and New Zealand

Stay Updated with the Latest Digital Marketing News in Australia and New Zealand

As the world becomes increasingly digital, businesses in Australia and New Zealand are recognizing the importance of staying up-to-date with the latest trends and strategies in digital marketing. In this blog post, we will explore some of the recent news and developments in the digital marketing landscape in these two countries.

The Rise of Mobile Marketing

Mobile marketing continues to gain momentum in both Australia and New Zealand. With the increasing use of smartphones and tablets, businesses are focusing on optimizing their websites and advertisements for mobile devices. Recent studies have shown that mobile advertising spending in Australia and New Zealand is expected to reach new heights in the coming years.

The Power of Social Media

Social media platforms such as Facebook, Instagram, and LinkedIn are playing a significant role in digital marketing strategies. Businesses are leveraging the power of social media to engage with their target audiences, build brand awareness, and drive website traffic. The latest news highlights the importance of creating compelling content, utilizing paid advertising options, and staying updated with the latest algorithm changes.

Video Marketing Takes Center Stage

Video marketing has become an essential component of digital marketing strategies in Australia and New Zealand. Businesses are utilizing platforms like YouTube, TikTok, and Instagram Reels to create engaging video content that resonates with their target audience. Recent news in the industry showcases the effectiveness of video marketing in driving conversions and increasing brand loyalty.

The Growing Significance of Data Analytics

Data analytics is playing a crucial role in digital marketing campaigns. Businesses are using advanced analytics tools to gain insights into consumer behavior, measure the effectiveness of their marketing efforts, and make data-driven decisions. Recent developments in data analytics have allowed businesses in Australia and New Zealand to optimize their campaigns and achieve better ROI.

The Emergence of Influencer Marketing

Influencer marketing has become a popular strategy for businesses in Australia and New Zealand to reach their target audience. Influencers with a significant following on platforms like Instagram and YouTube are partnering with brands to promote their products or services. The latest news highlights the importance of finding the right influencers and building authentic partnerships to ensure the success of influencer marketing campaigns.

The Importance of Local SEO

With the increasing competition in the digital space, businesses are realizing the importance of local SEO to improve their online visibility. Optimizing websites for local search queries and leveraging platforms like Google My Business can help businesses in Australia and New Zealand attract more customers in their local areas. Recent news emphasizes the significance of local SEO in driving targeted traffic and increasing conversions.

Adapting to the Changing Landscape

The digital marketing landscape is constantly evolving, and businesses need to adapt to stay ahead of the competition. Whether it’s embracing new technologies, adopting innovative strategies, or keeping up with the latest trends, staying updated is vital. The latest news from Australia and New Zealand serves as a reminder for businesses to continuously learn and evolve their digital marketing efforts.

Stay Informed and Thrive in the Digital Marketing World

As the digital marketing landscape in Australia and New Zealand continues to evolve, staying informed about the latest news and trends is essential for businesses to thrive. By embracing mobile marketing, leveraging social media, utilizing video marketing, harnessing the power of data analytics, exploring influencer partnerships, optimizing for local SEO, and adapting to the changing landscape, businesses can position themselves for success in the digital world.

How Do Search Engines Work? Understanding the Components of Google SEO

Google search anatomy


Search engines play a crucial role in our daily lives, helping us find information, products, and services with just a few clicks. But have you ever wondered how search engines work? In this article, we’ll delve into the inner workings of search engines and explore the key components of Google SEO.

In the vast landscape of the internet, Google stands as the undisputed search engine giant. Millions of queries are processed every second, leading users to a treasure trove of information. Have you ever wondered about the intricate details that go into creating a Google Search results page? Let’s dissect the anatomy of this virtual gateway to knowledge.

Search Bar:
At the very top lies the search bar, the gateway to a world of information. Users input their queries here, triggering a complex algorithm that scours the internet for relevant content.

Search Button:
A simple click on the magnifying glass or pressing “Enter” initiates the search process. Behind the scenes, Google’s algorithms work tirelessly to understand the user’s intent and deliver the most relevant results.

Search Results:
The core of the page is, of course, the search results. Typically presented in a list format, these results are a blend of organic and paid content. The organic results are algorithmically determined based on relevance, while paid results are advertisements targeting specific keywords.

Featured Snippets:
Featured snippets, also known as “position zero,” provide a concise answer to the user’s query at the very top of the results. Google extracts this information from authoritative sources to offer users a quick and direct response.

Knowledge Graph:
On the right side of the results page, you may find the Knowledge Graph. This visually appealing section provides a summary of information related to the search query, offering a snapshot of key details without requiring users to click through to other pages.

Related Searches:
Towards the bottom of the page, Google often includes a section of related searches. This assists users in refining their queries, helping them to explore additional topics or find more specific information.

Interwoven with the organic search results are paid advertisements. These ads are strategically placed to blend in with the rest of the results, ensuring visibility without compromising the user experience.

Filter and Tools:
Located above the search results, users can find tools to refine their search further. This includes filters for time, type of content, and more. These tools empower users to tailor their search experience to suit their specific needs.

The Basics of Search Engines

At their core, search engines are complex algorithms designed to retrieve and rank relevant web pages in response to user queries. When you type a search term into a search engine, it scours the web for pages that match your query. But how does it determine which pages to show first?

Crawling and Indexing

To provide accurate and timely results, search engines rely on a process called crawling and indexing. Crawling involves the search engine’s bots, also known as spiders, visiting websites and following links to discover new pages. These bots analyze the content and structure of each page they encounter, storing the information in a vast database called an index.

Indexing is the process of organizing the information gathered during crawling. Search engines use complex algorithms to determine the relevance and quality of each page, considering factors such as keyword usage, backlinks, and user engagement metrics. The index is constantly updated as new pages are discovered and existing ones are reevaluated.

Ranking and Search Engine Optimization (SEO)

Once a user submits a search query, the search engine’s ranking algorithm comes into play. The algorithm analyzes the indexed pages that match the query and assigns them a rank based on various factors. This is where Search Engine Optimization (SEO) comes into play.

SEO refers to the practice of optimizing web pages to improve their visibility and ranking in search engine results. While Google’s ranking algorithm comprises hundreds of factors, there are a few key elements to keep in mind:

1. Relevant Content

Search engines prioritize pages that provide valuable and relevant content to users. Creating high-quality, informative, and engaging content that aligns with user intent is crucial for SEO success.

2. Keywords and Semantic Variations

Keywords play a significant role in SEO, but it’s essential to use them naturally and not overstuff your content. Including relevant keywords and their semantic variations helps search engines understand the context and relevance of your content.

3. Backlinks

Backlinks are links from other websites that point to your site. They serve as a vote of confidence and can significantly impact your search engine rankings. Building high-quality backlinks from reputable sources is an important aspect of SEO.

4. User Experience

Search engines consider user experience signals, such as page load speed, mobile-friendliness, and ease of navigation. Optimizing your website for a seamless user experience can positively impact your rankings.

5. Technical Optimization

Technical aspects, such as proper website structure, meta tags, XML sitemaps, and schema markup, also contribute to SEO. Ensuring your website is technically sound and follows best practices helps search engines understand and index your content effectively.


Understanding how search engines work and the components of Google SEO can help you create a strong online presence. By optimizing your web pages with relevant content, keywords, backlinks, and a focus on user experience, you can improve your rankings and drive organic traffic to your site. Remember, SEO is an ongoing process, and staying up-to-date with the latest industry trends and algorithm changes is key to success.

Need help growing your business with the power of SEO? Let’s talk!

Empowering Kiwi Fempreneurs: Strategies to Scale Your Small Business


Welcome to our blog, where we are dedicated to empowering Kiwi fempreneurs and helping them scale their small businesses to new heights. We understand the unique challenges faced by women-led ventures in Australasia and beyond, and we are here to provide you with the right tools and strategies to overcome them.

Transition words: In this blog post, we will explore three key strategies that can help you take your business to the next level.

Section 1: Immersive Marketing Solutions

One of the most powerful tools in the digital age is immersive marketing. It allows you to create an engaging experience for your target audience, making them feel connected to your brand and more likely to convert into loyal customers.

Through immersive marketing, you can leverage technologies like virtual reality, augmented reality, and interactive content to captivate your audience and leave a lasting impression. By incorporating these immersive elements into your marketing campaigns, you can differentiate your business from competitors and build a strong brand identity.

Section 2: Tailored Strategies for Women-led Businesses

As a woman-led business, your needs and priorities may differ from those of your male counterparts. That’s why we specialize in creating tailored strategies specifically designed to address the challenges and opportunities unique to women entrepreneurs.

Our team of experts understands the nuances of running a women-led business and will work closely with you to develop a roadmap to success. From harnessing the power of networking and mentorship to fostering a supportive work culture, we will help you navigate the path to growth and empower you to lead with confidence.

Section 3: Uplifting Women-led Ventures

At our core, we are driven by a mission to uplift women-led ventures throughout Australasia. We firmly believe that when women succeed, entire communities thrive. That’s why we are committed to providing ongoing support, resources, and opportunities to help you reach your full potential.

By joining our community, you will gain access to a network of like-minded entrepreneurs, specialized training programs, and funding opportunities tailored for women-led ventures. Together, we can create a brighter future for female entrepreneurs in New Zealand and beyond.


Scaling your small business as a Kiwi fempreneur may seem like a daunting task, but with the right tools and strategies, it is within your reach. Embrace immersive marketing, leverage tailored strategies, and join our community of empowered women entrepreneurs to unlock your business’s full potential. Together, let’s shatter glass ceilings and create a more inclusive and prosperous business landscape.